Colour Theory acknowledges the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

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Artist/Agency Credit

Agustin Vidal Saavedra, Glasseye, Dan Hoopert, DBLG, Marco Brambilla, films.dance, Jacob Sutton, RSA, Neels Castillon, Pixel Artworks, Rupert Newman, RANKIN Studio, N.A.S.A, National Trust, Algorithm & Royal College of Art

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Welcome

We are a specialist consultancy  

advising developers and institutions on immersive media, content strategy, and digital placemaking.

small girl jumping between seats in an interactive exhibition displaying pink clouds on screens
crowd of people sitting within an immersive screen experience
Photo of woman standing under large ceiling screen with colourful space graphics taking photo with her phone
image of a room with a large screen of woman dancing
crowd of people sitting within an immersive screen experience
small girl jumping between seats in an interactive exhibition displaying pink clouds on screens

about

The story so far

We began on the founding team at Outernet London, an immersive public precinct combining large-scale media, live events, and cultural content. Today, we advise developers, governments, and institutions across Australia and APAC on feasibility, infrastructure, and content strategy for digital placemaking.

team photo of Outernet London

services

Our superpower

Our superpower is bridging the gap between creative ambition and delivery.

We work from the earliest stages of feasibility to align content strategy, infrastructure planning, and placemaking objectives. This helps ensure that complex digital environments are not just inspiring, but buildable, operational, and effective for the long term.

projects

Rethinking our cities

We help developers, institutions, and governments across Australia and the Asia-Pacific integrate immersive strategy, content planning, and digital infrastructure into the built environment.

Our work spans education, culture, and retail, rethinking how digital media enhances public space from feasibility to delivery.

Outernet London

Full Service

End to End Solution

Carillon City Perth

Feasibility

Strategy

Hardware & Software Solutions

MGM Macao Tria Spa

Content Curation

Digital Experiential Design

Content Scheduling

ECU City

Strategy

Hardware & Software Solutions

Content Scheduling

Content Curation

Powerhouse Museum Parramatta

Digital Experiential Design

Content Curation